Netflix goes live in UK and Ireland
Netflix has pulled the trigger on its UK and Ireland launch with a price point of £5.99 and €6.99 for a monthly subscription and the lure of a month's free trial.
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Unilever introduces limited edition women's body spray for Axe 6
Unilever is introducing a women's fragrance to its limited edition Anarchy range for Axe, known in the UK as Lynx, in its American market this week.
Zeebox strikes major investment deal with Sky 7
Zeebox, the social TV app, has sold a stake in the company to BSkyB who will integrate Zeebox into its own customer apps and exclusively sell its synchronised ad inventory.
FindaProperty rolls out £5m rapping campaign 4
FindaProperty.com has launched a £5m humorous campaign aimed at communicating how fast and easy it is to use the property website.
Joan Collins replaces Mr T as the face of Snickers 1
Hollywood legend Joan Collins has signed up to front an advertising campaign for Mars-owned Snickers chocolate bar, replacing fellow 1980s icon Mr T.
Ecover launches £4m brand campaign
Ecover, the eco-friendly cleaning brand, is launching a £4m brand campaign, which includes its first-ever foray into TV advertisinig.
Morrisons reports Christmas sales boost
Morrisons has reported a small sales bump over the Christmas period after attracting an extra 800,000 customers per week to its stores compared to the same period last year.
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Blogs
Creating a PR strategy
- Chartered Institute of Public Relations
- Date: Tue 31 Jan 2012 - Tue 31 Jan 2012
- Venue: Address: 52-53 Russell Square London United Kingdom WC1B 4HP More
CIPR Excellence Awards
- CIPR
- Date: Wed 01 Feb 2012 - Wed 01 Feb 2012
- Venue: CIPR, 52-53 Russell Square London, WC1B 4HP More
Innovative e-Marketing 2012
- Connecting Group
- Date: Wed 01 Feb 2012 - Thu 02 Feb 2012
- Venue: Gallery Hotel, Barcelona
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Consumers shun Black Friday and Cyber Monday as retail gimmicks 2
Retailers planning to exploit Black Friday or Cyber Monday next year should tread carefully, writes Mark Ursell, CEO, Tpoll.
Marketing's Adwatch of the Year 2011
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
Agency of the Year 2011: The Judges
This year's panel of judges for Agency of the Year 2011 included:
Field Marketing Agency of the Year: CPM
The market-leading agency's strong organic growth backed by extensive new-business wins and an impressive level of internal investment helped it triumph over its competitors.
Promotional Marketing Agency of the Year: Haygarth
The agency went from strength to strength in 2011, reeling in new business and demonstrating its strong creative credentials with effective and high-profile campaigns, writes Matt Chapman.
Seven best practices for building a smart ad
The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind.
Being happy in 2012 1
This will be the year that brands seek to increase consumer happiness, writes Heather Corker, editorial analyst at the Future Foundation.
Tapping into New Year's resolutions
With New Year approaching, many marketers will seek to profit from all the resolution making that goes on, writes Alice Dunn, marketing executive, Kantar Media.
Capitalising your brand
Brands are creating associations with London to connect with consumers on a more emotional level, writes Anne Collins, research director at Firefly Millward Brown.
Market Research Agency of the Year: Brainjuicer
Continuing high levels of innovation, investment and business growth have led this mould-breaking research agency to scoop Marketing's title for the second successive year, writes Gemma Charles.
Contact Centre Agency of the Year: CPM
The agency has posted its best-ever growth figures and worked with a host of fresh clients as well as winning plaudits for its imaginative staff development programmes, writes Kim Benjamin.
Customer Publishing Agency of the Year: Publicis Blueprint
The winning shop has turned around its fortunes in the three years since an especially tough 2008, and now offers compelling branded communications and content across platforms.
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Latest jobs Jobs web feed
- Corporate Communications Manager Raglan Housing Association £50 - £55k + car allowance, Head Office, Reading (from Spring 2012)
- Senior Account Director - Sales Promotion The Big Kick £45K - £55K, Hertfordshire
- EXPERIENTIAL agency account handlers - All levels - £20K-£50K Judi Patton £20K-£60K, London - all areas
- group account director > ICONIC FMCG's > TTL collectivo Up to £70k + bens, London
- Global Marketing Manager Russian Standard Highly Competitive basic and package, London, Mayfair
- Account Manager - Hotel & Leisure sector Circle £30k - £40k, Bedfordshire
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