Advertising News
New tool claims to be able to identify next meerkat-style success
by Jennifer Whitehead, Brand Republic 23-Nov-09, 15:00
LONDON - A new research tool is being launched with the claim that it will be able to detect the next Cadbury gorilla or meerkat success story by asking consumers to rate their emotional reaction to an ad.
Camping and Caravanning Club appoints McCann Erickson to communications account
by Alex Brownsell, marketingmagazine.co.uk , 23-Nov-09, 10:15
LONDON - The Camping and Caravanning Club has appointed McCann Erickson Communications House to its marketing communications account.
Bradshaw says digital bill vital to protect creative industries
by Staff, campaignlive.co.uk , 23-Nov-09, 09:55
LONDON - Culture secretary Ben Bradshaw today said that unless the digital economy bill becomes law, the creative sector could be 'decimated' by illegal filesharing.
Public View - Plane Stupid 'polar bear' by Mother London
campaignlive.co.uk , 23-Nov-09, 09:01
LONDON - Did Plane Stupid's hard-hitting ad, featuring polar bears dropping from the skies change the public's views on climate change?
Famous Grouse ad parodies celebrity culture
by Staff, marketingmagazine.co.uk , 23-Nov-09, 09:01
LONDON - The latest Famous Grouse ad, which breaks tonight, contrasts the fleeting fame of Britain's celebrity-loving culture with the fame of the brand itself.
Tory 'Jedward' poster hits streets within minutes of X Factor eviction
by Staff, campaignlive.co.uk , 23-Nov-09, 08:40
LONDON - Euro RSCG has created a poster featuring Gordon Brown and Alistair Darling as X Factor evictees Jedward, aping a similar effort released by the Labour Party two weeks ago.
Cheryl Cole's 'misleading' L'Oreal shampoo ad cleared by ASA
by Jacquie Bowser, Brand Republic, 23-Nov-09, 08:55
LONDON - The Advertising Standards Authority has rejected 13 complaints about Cheryl Cole's L'Oreal Elvive shampoo ad after consumers accused the 'X Factor' judge of misleading the public because she has hair extensions.
And in the real world.. Microsoft, Woolworths, CBI, Coca-Cola and more
by Anne Cassidy, campaignlive.co.uk , 23-Nov-09, 09:34
LONDON - Today's round-up of the biggest business stories.
ASA publishes health and beauty ad survey
by Hadassah Nymark, campaignlive.co.uk , 20-Nov-09, 15:40
LONDON - The Advertising Standards Authority (ASA) today found that more than 95 per cent of health and beauty ads comply with regulations.
BBH chief speaks on localised global campaigns
by Daniel Farey-Jones, Brand Republic, 20-Nov-09, 15:55
LONDON - Brands attracted by using digital platforms to run lower-cost integrated "big idea" global campaigns should take care to localise creative work, BBH global chief executive Simon Sherwood told an event yesterday.
Christmas pudding brand Matthew Walker makes TV debut
by Amy Golding, marketingmagazine.co.uk , 20-Nov-09, 14:20
LONDON - Matthew Walker, which claims to be the world's oldest Christmas pudding maker, is launching its first TV campaign to promote its signature Christmas pudding, 'The Pudding'.
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20-Nov-09, 10:00
Gillette 'will not drop Thierry Henry' following handball
20-Nov-09, 09:30
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