Advertising News

Direct Holidays launches first cinema campaign

by Sarah Johnson, marketingmagazine.co.uk , 23-Nov-09, 16:15

LONDON - Direct Holidays is launching its first cinema campaign across Cineworld and Odeon cinemas.

New tool claims to be able to identify next meerkat-style success

by Jennifer Whitehead, Brand Republic, 23-Nov-09, 15:00

LONDON - A new research tool is being launched with the claim that it will be able to detect the next Cadbury gorilla or meerkat success story by asking consumers to rate their emotional reaction to an ad.

Camping and Caravanning Club appoints McCann Erickson to communications account

by Alex Brownsell, marketingmagazine.co.uk , 23-Nov-09, 10:15

LONDON - The Camping and Caravanning Club has appointed McCann Erickson Communications House to its marketing communications account.

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Bradshaw says digital bill vital to protect creative industries

by Staff, campaignlive.co.uk , 23-Nov-09, 09:55

LONDON - Culture secretary Ben Bradshaw today said that unless the digital economy bill becomes law, the creative sector could be 'decimated' by illegal filesharing.

Public View - Plane Stupid 'polar bear' by Mother London

campaignlive.co.uk , 23-Nov-09, 09:01

LONDON - Did Plane Stupid's hard-hitting ad, featuring polar bears dropping from the skies change the public's views on climate change?

Famous Grouse ad parodies celebrity culture

by Staff, marketingmagazine.co.uk , 23-Nov-09, 09:01

LONDON - The latest Famous Grouse ad, which breaks tonight, contrasts the fleeting fame of Britain's celebrity-loving culture with the fame of the brand itself.

Tory 'Jedward' poster hits streets within minutes of X Factor eviction

by Staff, campaignlive.co.uk , 23-Nov-09, 08:40

LONDON - Euro RSCG has created a poster featuring Gordon Brown and Alistair Darling as X Factor evictees Jedward, aping a similar effort released by the Labour Party two weeks ago.

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Cheryl Cole's 'misleading' L'Oreal shampoo ad cleared by ASA

by Jacquie Bowser, Brand Republic, 23-Nov-09, 08:55

LONDON - The Advertising Standards Authority has rejected 13 complaints about Cheryl Cole's L'Oreal Elvive shampoo ad after consumers accused the 'X Factor' judge of misleading the public because she has hair extensions.

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And in the real world.. Microsoft, Woolworths, CBI, Coca-Cola and more

by Anne Cassidy, campaignlive.co.uk , 23-Nov-09, 09:34

LONDON - Today's round-up of the biggest business stories.

ASA publishes health and beauty ad survey

by Hadassah Nymark, campaignlive.co.uk , 20-Nov-09, 15:40

LONDON - The Advertising Standards Authority (ASA) today found that more than 95 per cent of health and beauty ads comply with regulations.