List Opinions - In Depth News

We'll Call You - Chrysler

marketingmagazine.co.uk 18-Nov-09, 14:48

Marketing's Mystery Caller's old man has kicked off his midlife crisis with a new Chrysler Voyager, but is worried about the impact of the marque's sale to Fiat, so we tried to ease his mind

Brand Health Check: The Independent

by Jeremy Lee, marketingmagazine.co.uk , 18-Nov-09, 10:35

LONDON - Could the time finally have come to put the ailing newspaper out of its misery?

Tara Hamilton-Miller: Tories should be wary of The Sun

by Tara Hamilton-Miller, PR Week UK , 18-Nov-09, 06:00

'Quite simply, The Sun is Britain in a newspaper,' said Simon Cowell this week.

Danny Rogers: Striking a balance between print and web

by Danny Rogers, PR Week UK , 18-Nov-09, 06:00

You will notice a few changes to this edition of PRWeek.

Anthony Hilton: 'Tis the season to be seen as boring

by Anthony Hilton, PR Week UK , 18-Nov-09, 06:00

It is the public mantra of most bankers that they want, once again, to be seen as boring.

Editor's comment: A clear view of the top

by Lucy Barrett, marketingmagazine.co.uk , 17-Nov-09, 12:30

Many marketers dream of landing the top job - the one where you call the shots and implement changes that are so powerful you can make a real difference to the bottom line and answer to no one else but the chief executive or shareholders.

Mark Ritson on Branding: Renaming Newcastle United's St James' Park stadium destroys brand equity

by Mark Ritson, marketingmagazine.co.uk , 17-Nov-09, 09:49

The renaming of Newcastle United's stadium could do untold harm to the club's brand and heritage

Mark Kleinman on marketing and the City: Gas flare-up at Centrica

by Mark Kleinman, marketingmagazine.co.uk , 17-Nov-09, 09:47

Centrica is taking legal action against a supplier it says damaged its reputation as a service provider

Andrew Walmsley on Digital: TV on the web is breaking down walled gardens

by Andrew Walmsley, marketingmagazine.co.uk , 17-Nov-09, 09:36

The 'walled-garden' mentality failed on the internet and now faces a similar fate in the TV industry

Adwatch Review: Kingsmill

marketingmagazine.co.uk , 17-Nov-09, 08:30

LONDON - George Bryant, founding partner of The Brooklyn Brothers, reviews the Kingsmill TV commercial which had the fifth higest recall with the public for the weekly Adwatch for 17 November.