FMCG News

Beauty ads...high rate of compliance with advertising codes

ASA publishes health and beauty ad survey

by Hadassah Nymark, campaignlive.co.uk 20-Nov-09, 15:40

LONDON - The Advertising Standards Authority (ASA) today found that more than 95 per cent of health and beauty ads comply with regulations.

Gillette 'will not drop Thierry Henry' following handball

by Staff, campaignlive.co.uk , 20-Nov-09, 09:30

LONDON - Gillette today said that it would stick by its brand ambassador Thierry Henry, in the wake of his controversial handball goal, which dashed Irish World Cup dreams on Wednesday.

Gillette: Henry stars in TV ad with Federer and Woods

Gillette reacts with Gallic shrug to calls for Thierry Henry boycott

by James Quilter, Brand Republic, 20-Nov-09, 09:30

LONDON - Calls to boycott Gillette, virals and diplomatic protests are all among the ramifications to come from French football player Thierry Henry's goal-producing assist in his country's World Cup qualifier against Ireland.

And in the real world... M&S, Cadbury, Mothercare and more

by Kate Nettleton, campaignlive.co.uk , 19-Nov-09, 10:49

LONDON - Today's round-up of the biggest business stories.

Marlboro stubs out fake Twitter account

by Daniel Farey-Jones, Brand Republic, 19-Nov-09, 10:45

LONDON - Twitter has suspended a fake account that claimed to be the official voice of Marlboro cigarettes after the trademark owner Altria voiced concerns.

Fox lines up big brands to promote Avatar

by James Quilter, Brand Republic, 19-Nov-09, 09:50

LONDON - Fox has lined up a series of brands across the electronics, food and drink sectors to promote its upcoming 3D film 'Avatar'.

Coffee Republic hires Conran & Partners to smarten image

by Jacquie Bowser, Brand Republic, 18-Nov-09, 11:15

LONDON - Coffee Republic has appointed Conran & Partners to refresh the coffee bar chain's image on the high street as it looks to widen appeal among women.