Travel News

Sherwood: experience of global campaigns

BBH chief speaks on localised global campaigns

by Daniel Farey-Jones, Brand Republic 20-Nov-09, 15:55

LONDON - Brands attracted by using digital platforms to run lower-cost integrated "big idea" global campaigns should take care to localise creative work, BBH global chief executive Simon Sherwood told an event yesterday.

Rough Guides creates destination guides for Vodafone App store

by Staff, Brand Republic, 18-Nov-09, 10:10

LONDON - Travel guide publisher Rough Guides is making some of its content available on mobiles via the Vodafone 360 Apps Shop.

Simonseeks takes top prize at The Good Web Guide awards

by James Quilter, Brand Republic, 06-Nov-09, 10:30

LONDON - Simonseeks.com, which collects travel reviews written by the public, has won Website of the Year at The Good Web Guide's inaugural awards.

Neilson's offering includes ski holidays

Neilson Holidays hands account to The Raft

by Jacquie Bowser, Brand Republic, 02-Nov-09, 11:55

LONDON - Active holiday specialist Neilson, owned by the Thomas Cook Group, has appointed The Raft as its creative agency following a seven-way pitch.

BBC denies plans to sell Lonely Planet business

by Jacquie Bowser, Brand Republic, 28-Oct-09, 09:45

LONDON - BBC Worldwide has strongly denied it has plans to sell its Lonely Planet travel information business following speculation that it was preparing to get rid of its controversial purchase.

Air New Zealand: personality allowed campaign

Customer's tweet inspires Air New Zealand ad campaign

by Jacquie Bowser, Brand Republic, 22-Oct-09, 10:20

LONDON - Air New Zealand has launched an ad campaign with a strapline inspired by a passenger's Twitter post that applauded the airline for "allowing its staff to have a personality".