News

News

O2 reviews £10m digital marketing account

by Fiona Ramsay, marketingmagazine.co.uk 20-Nov-09, 12:01

LONDON - O2 is reviewing its digital marketing account, currently held by Agency Republic.

 
 
 

Heineken appoints Nasard to head global marketing and sales

by Fiona Ramsay, marketingmagazine.co.uk , 20-Nov-09, 17:19

LONDON - Heineken has appointed Alexis Nasard as group commerce director.

 

Agency mocks Thierry Henry after 'Hand Gaul' incident

by Ed Kemp, marketingmagazine.co.uk , 20-Nov-09, 16:31

LONDON - Digital agency Love Manchester has taken a cheeky shot at France striker Thierry Henry following the player's controversial hand ball against Ireland

 
Andrew Harrison, chief executive of RadioCentre

Radio Bill creates deep divisions among industry

by Arif Durrani, mediaweek.co.uk , 20-Nov-09, 16:05

LONDON - The commercial radio industry is deeply divided following the publication of the Government's Digital Economy Bill today (20 November), with a breakaway fraction of the industry blasting it for being "out of tune with listeners".

 
Beauty ads...high rate of compliance with advertising codes

ASA publishes health and beauty ad survey

by Hadassah Nymark, campaignlive.co.uk , 20-Nov-09, 15:40

LONDON - The Advertising Standards Authority (ASA) today found that more than 95 per cent of health and beauty ads comply with regulations.

 
Sherwood: experience of global campaigns

BBH chief speaks on localised global campaigns

by Daniel Farey-Jones, Brand Republic, 20-Nov-09, 15:55

LONDON - Brands attracted by using digital platforms to run lower-cost integrated "big idea" global campaigns should take care to localise creative work, BBH global chief executive Simon Sherwood told an event yesterday.

 
Channel 4: online remit formalised in Digital Economy Bill

Channel 4's online remit formalised in Digital Economy Bill

by Jennifer Whitehead, Brand Republic, 20-Nov-09, 15:45

LONDON - Channel 4 will be required to produce high-quality digital content as part of its public service remit, under legislation outlined in the Digital Economy Bill, published today.

 

Rapp scoops green award for 'turtles' campaign

by Noelle McElhatton, marketingdirectmag.co.uk, 20-Nov-09, 15:41

LONDON - Rapp has won a Green Award for its 'turtles' stunt campaign on behalf of the International Fund for Animal Welfare.

 
Gavin O'Reilly: chief executive of IN&M

IN&M appoints Carlyle as deputy MD for Ireland

by John Reynolds, mediaweek.co.uk , 20-Nov-09, 15:40

LONDON - Independent News & Media, the publisher of The Independent and The Independent on Sunday newspapers, has appointed human resources executive Declan Carlyle as deputy managing director of its publishing operations in Ireland.

 

Saga offers digital TV help with online service

by Fiona Ramsay, marketingmagazine.co.uk , 20-Nov-09, 15:00

LONDON - Saga has partnered with Simplifydigital to launch an online site making it easier for older people to identify the correct digital TV service for them in the run up to the analogue switch-off.

 
Hovis to use 100% British wheat

Hovis to use only British wheat in products

by Amy Golding, marketingmagazine.co.uk , 20-Nov-09, 14:30

LONDON - Hovis has announced it is moving to 100% British wheat across its entire portfolio.

 
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