Research

Football stadium naming rights deals risk alienating public
Consumers are resistant to the idea of brand naming rights deals according to members of the public interviewed in the latest BR Video.
- Read the full article here
- Newcastle seeks takers for ground naming rights
- Arsenal FC launches paid-for iPhone app

Football stadium naming rights deals risk alienating public
Consumers are resistant to the idea of brand naming rights deals according to members of the public interviewed in the latest BR Video.
- Read the full article here
- Newcastle seeks takers for ground naming rights
- Arsenal FC launches paid-for iPhone app

Free Evening Standard changes readers' habits
People are reading the Evening Standard more now it is free, but that doesn't mean they have stopped reading paid-for newspapers, according to members of the public interviewed in the latest BR Video.
- Watch the BR Video here
- The Evening Standard's future depends on quality and distribution
- A free Standard may be the first of many frees

Consumers not put off internet shopping despite postal strike
Royal Mail strike action is an inconvenience but is not affecting most people's internet and catalogue shopping plans, according to the latest BR Video.
- Read the full article here
- Are brands hit by the postal strike communicating?
- Royal Mail and union to meet for talks

Asda's move to consult customers wins approval
Asda is on the right track with its recent efforts to increase consumers' involvement in how the business is run, according to the public interviewed in today's BR Video.
- Read the full article here
- Asda 'empowers' consumers through consultations
- Asda explains move to boost customer participation
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