Vox Pops
Each week, Brand Republic will be putting a key marketing and media issue under the spotlight and – with the help of Vox Pops – highlight video showing what consumers and members of the public really think.
Simply click on the headline of the feature below to see the story and view the Vox Pops’ video.
Currently showing 1 - 10 of 111 Vox Pops
iPhone owners short on loyalty to O2
As O2's exclusive hold on the iPhone nears its end, people who own the device won't be shy about switching to other networks, according to the latest BR Video.
Broadband tax unfair to elderly says public
The 50p-a-month broadband tax should not apply to everyone, according to members of the public interviewed in the latest BR video who were concerned that it would leave the elderly out of pocket as they generally do not use the web.
Product placement adds realism to TV shows says public
The majority of consumers interviewed in the latest Brand Republic video felt that product placement in TV programmes would add a sense of realism to shows if it was carried out in a "discreet way" which was "not very frequent", but they were not so sure if it would persuade them to buy certain products.
Public gives cold shoulder to early Christmas retailing
Retailers should wait until late October or November before rolling out their Christmas ranges, according to members of the public interviewed in the latest BR video who feel that launching them too early "puts people off" and is in "bad taste" given the current economic climate.
Ad agencies have run out of ideas say consumers
Advertising agencies are turning to consumers for new ad ideas because they have run out of their own and believe that consumer-produced ads are more effective, according to members of the public interviewed in the latest BR video.
Insurance hike for web users is 'money-making excuse'
Members of the public interviewed in the latest BR video believe that the plan to increase users' insurance premiums because of their social networking website-use is just another excuse created by insurance firms to raise their prices.
X Factor remains popular among women but not a priority
Women remain ready to tune in to the latest series of ITV1's 'The X Factor', while men interviewed in the latest BR video said they were bored, but both sexes agreed they would definitely not be arranging their Saturday night around it.
Public say they won’t miss The Observer
As the owner of The Observer considers the future for the loss-making newspaper, including its closure, most members of the public interviewed in the latest Brand Republic Video struggled to find reasons why they would miss the paper.
Consumers more wary of organic food following FSA's verdict
Some consumers said they would think again about buying organic food following the Food Standards Agency's latest research, which appeared to debunk its benefits.
Are 'stealth' Starbucks cafes a good idea?
After last week's news that Starbucks is trialling a new store format branded as independent local cafes in the US, we asked UK consumers what they make of the strategy in the latest Brand Republic video.
Vox Pops International pioneers the use of video in research to bring consumer views to life. It is a full service research agency, services include customer segmentation studies, accompanied shops, communication checks, video diaries, video portraits, and library of over 700 pre-produced consumer videos available online.
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